Financial inclusions in social networks

Research background: The study suggests that social networks can offer all the same services and products as traditional financial intermediaries. Moreover, scope prospects for inclusion of in network system are not yet fully defined clear. Nevertheless, modern largest sites constantly developing their functions. they do it way often differ from intermediation method: firstly, a “single window” - along with other information course communications, is, transfer service users to omnichannel, including this concept whole complex socio-communication interactions. problems interaction economic widely studied. Quite lot literature is devoted problem innovation sector. There also publications contain reviews, conceptual theoretical generalizations discussions on issue. No less abundant electronic finance – textbooks, numerous studies specific issues regional specificities finance, well various web applications. Popular researchers media topics dedicated sites. Purpose article analysis associated new processes, development provisions, clarification terms, hypotheses principles. Findings & Value added: challenge facing be summarized follows: behavioral aspects two types activities networks, leading processes formation organizational forms behavior. To end, purposeful search carried out concepts, models, tools determine content these approaches being developed proposed. Methods: At first stage: (1) sociometric based graph theory, (2) concepts interpersonal relationships, behavior participants groups conditions forming cliques groups, (3) anthropological traditions, which were used observe community members (including networks), structure, internal relations sustainability.